Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Looking to start a career in social media marketing?It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone.With more ...

From a historical perspective,social media is a relatively new tool in the marketing toolbox, but as we all know, it's a dynamic one — as the recent decline of Twitter and the explosion of ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Be strategic. Have a clear understanding of your goals and objectives for using social media. Whether you aim to improve customer service, promote your brand in your local community, or drive ...

“An understanding of the mechanics of social media and a foundation in marketing is a requirement,” she said. “Many Millennials and Gen Zers have grown up with social media and are fluent, but don’t ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Social Media Influencer Marketing: Managing Risks. Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce ...