The social and political consequences are big, and likely growing. Traditional media in America have served three different roles, and they’re losing influence in all three realms.

Zuckerberg didn’t like the first Social Network, and I can’t imagine he’ll be too happy with the follow-up—especially if it essentially paints his greatest creation as a virus on humanity. .

If social media metrics can be believed, Musk’s posts instantly win many more eyeballs. Trump’s Truth Social reportedly has 6.3 million active users; Musk’s X has an estimated 600 million.

Social media isn’t a stage—it’s a feed full of people looking for connection, not a pitch. If your ad doesn’t speak directly to their world, it’s ignored. Relevance beats reach. Every time.