Using social media lead generation is a great start, but we recommend plugging that data into a tool and filling in the holes (i.e. physical address, email, etc.).

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

Lead generation on social media can take time. Yes you might get the odd one or two which convert immediately but as a rule, it’s a nurturing process which requires patience and a lot of hard work.

This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. You must communicate with leads correctly to ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured ...

Is your lead generation pool leaking? How do you even know there is a problem in the first place, let alone how to fix it? A lead generation pool is worth its weight in the revenue it generates. If ...

3. Learn about social media marketing. The use of social media platforms is a great advantage for a plumbing service business. Use these channels to promote your plumbing services and engage ...