Likes are far more than vanity metrics—they're core components of how platforms like Instagram determine which content ...

Behind every viral social media contest is a strategy built on data, psychology, and big returns. Learn how brands are ...

Isabel Ladd has integrated social media into her firm’s operations in a way that benefits her business, brand partners and ...

Security agencies have uncovered a new trend among some youngsters in the Kashmir Valley of using social media to glorify separatist and terrorist figures not out of ideological conviction, but as a ...

What happens when your principal shows up at your door? At Desert Hot Springs High, it’s changing how some students and ...

Deloitte’s State of Social research supports this: high-performing brands are putting around 40–50% of their social spend ...

"The Gilded Age" hit another series high with 4.5 million viewers tuning in for Season 3, Episode 6, on HBO and HBO Max.

Screen time is a useful metric as it’s easier to measure, but the relationship kids and teens have with screen media matters ...

Katy Perry's rumored relationship with former Canadian Prime Minister Justin Trudeau puts her on the list of other ...

Since its launch, Gen Social has helped create content for many businesses, building their presence through campaigns and ...

PopArabia's Spek and WithFeeling's Smeddle share why sonic branding isn’t just about music – it’s about meaningful, lawful ...