In part one of this series, I briefly discussed how B2B startups can use social media to create positive business outcomes by driving revenue. In this follow-up, let’s discuss using your socials to ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

Are you a B2B business and want to use social media or are thinking about using social media to help grow your business? Well here are some tips on getting started with social media and social media ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

That is the reason it is essential to secure your computerized notoriety to guarantee it reflects your professional passions and skills genuinely. Your digital identity can be an intense tool for the ...

B2B e-commerce has grown considerably. In 2021, online sales through B2B e-commerce sites, login portals, and marketplaces increased 17.8% to $1.63 trillion, from $1.39 trillion in 2020. E-commerce ...

I’m sure you won’t have failed to notice the growing use of social media in recent years, not just by consumers but also by businesses. But let’s put its evolution into context: one of the biggest ...

With the popularity of social media, more people are veering away from traditional channels like calling or emailing to voice their opinion of companies, opting to do so over sites like Facebook and ...

The Better Business Bureau (BBB) is asking consumers to use extra caution when publicly posting on social media to resolve an issue with a business. The Wisconsin BBB warns that fraudsters are ...

Nat Lennox is the Vice President of Marketing & Brand at Sift, a venture-backed startup accelerating the next generation of machines. With 90% of B2B marketers using social media to elevate their ...