B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. It's time to question long-held assumptions and look to social ...

Social media SEO involves using traditional SEO strategies, such as keywords on profile pages and posts to ... Through social listening, B2B brands can tailor their content to ensure it hits customer ...

So I took the liberty of adjusting the topic to the use of social media technology in the B2B space. We’ve heard a lot about ... Don’t assume you know what the customer wants – adjust the channels and ...

Profiles: Establishing a social media presence begins with a profile. Business profiles differ ... Social media has given rise to a new channel for customer service. Not long ago, customers ...

Explore frameworks and guides on how to identify, build and manage a successful B2B ... customer service heads, digital marketing professionals, marketing directors, heads of marketing, marketing ...

Prospects want to see your business’s more authentic, human side in a social media setting. Still, you must be positive and polite, especially when addressing a customer service complaint ... a ...

The influence of millennials and Gen Z on B2B ... social media. Omni-channel marketing—focused on creating consistency across digital platforms—is a proven method to deliver a seamless ...

With the surging growth and popularity of social media ... A customer posts about your brand and tags your business, and then you're able to repost this content (provided their profile is public ...

The majority of marketers (66%) are planning to increase spend on social media in the second half of the year ... Business leaders are two times more emotionally connected to B2B brands than FMCG ...

For The Drum’s B2B Focus, we talk to HubSpot’s Nicolas Holland about changes to search, shifting social media habits and ... if the system knows that a customer has recently purchased a ...