Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report ... for each vertical tends to vary significantly by social network. For example, ...

Makeup brand Benefit Cosmetics is partnering with beauty retailer Ulta in a social media contest on Instagram where users share ... brands are gearing up their selfie campaigns. For example Macy?s is ...

Organizations are partnering to offer a social media contest, with cash prizes, to showcase positive stories about Montgomery ...

Larger proportions of B2B marketers use LinkedIn and Twitter as marketing channels compared with B2C marketers. Some 62% of respondents say Facebook is the most important social media marketing ...