The Advertiser Permit, which comes into effect in three months, will regulate advertising activity for transparency and ...

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

The saga of Jeffrey Epstein not only poses a threat to Donald Trump's presidency, but also conceivably threatens the ...

Shoof International, a market leader in animal care and handling solutions, has appointed Tonic Communications to lead its ...

Reddit’s Durgesh Kaushik discusses how the platform is carving a space in India’s advertising ecosystem by embracing community-led conversations, contextual brand integrations, and cultural ...

Perdue Farms wins top marketing honor with creative Super Bowl campaign featuring Wayne Brady, driving significant brand ...

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

In building her career, Sweeney has embraced a ‘headline-generating persona’ and may not be surprised that her American Eagle ...

MKTG's strategy turns road safety into a team sport, because winning on the scoreboard means nothing if you lose it on the ...

The 360-degree rollout for the show with Kay Kay Menon in the lead was a first-of-its-kind AI-powered innovation ...