SMM Action Plan The more targeted your SMM strategy is ... then use a social media analytics tool that measures the effectiveness of your campaign against that specific target.

"Discover Dunkin’s viral 'Shake That Ess' campaign: celebrity collab, social media dominance, and market share gains vs. Starbucks." #socialmedia #viralmarketing #celebrityinfluence ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Gavin Newsom may not have fallen out of a coconut tree, but the current California governor and likely presidential campaign ...

End-of-life planning tool, Critical Info, has released a media campaign via 3AW and Media Words.The announcement:Critical ...

In his current term, the president has left his own record for social media missives in the dust. He posts day and night.