Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience.

maintaining an awareness of the latest deals and offers from the brands that they love. That’s according to the latest “Social Pulse” report from Emplifi, which incorporates responses from 1,000 U.S.

The most common social media goals include increasing brand awareness, driving sales, and improving customer experience. - ...