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W2O has chalked up its fifth acquisition in less than a year with a deal to buy healthcare social media analytics company Symplur. It’s a move that will give the healthcare comms agency access ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. Inventing a new model for social search and ...

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. Given the global reach of social media ...

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The first type of troll targets public figures with large social media followings in the hope that they respond. The trolls then have their hateful messages re-broadcast to a wider audience when ...