These cornerstones of an influencer brand trip can create highly shareable content moments, potentially achieving significant organic social reach and first-hand advocacy from influencers and content ...

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

Influencer marketing is undergoing a transformation. The days of one-off brand deals, where influencers simply posed wit ...

Cameras flashed, students danced and music played through loudspeakers at a party celebrating one student and content creator ...

Three-time Super Bowl champ Patrick Mahomes has a tight bond with his younger brother, Jackson Mahomes. Here's everything to ...

VOORHEES, NJ (WPVI) -- If you're looking for the ultimate Philly food to serve at your Super Bowl party, a local food influencer is sharing a recipe for a delicious, nostalgic dish. The signature ...

This year, influencers in sports, fashion, gaming, and other niches are getting involved again to connect with Gen Z and other young audiences. The NFL is expanding its partnerships with social ...