Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies.

Wilson and her PR team navigate the constantly changing PR landscape as they “take great pride in bringing the stories of innovative companies to life through versatile communications solutions.” ...

The FTC is investigating advertising and media watchdog groups over whether they violated antitrust laws through coordinated boycotts of social media platforms.

Tariffs, bird flu and other factors could wreak havoc in the ad market in 2025, as growth is expected to slow, per influential media intelligence firm Magna. By Alex Weprin Senior Editor The U.S ...

Lyft introduced in-app advertising in August 2023 to support its media network, which launched a year prior. The collaboration between Lyft Media and StackAdapt also comes just two months after the ...

CEO outlines Mada Media's vision to streamline and elevate Dubai’s OOH advertising sector Dubai’s urban canvas is a vibrant tapestry of billboards, many of which are now digital. Buildings ...

This track has been discontinued. The information below is only for students who enrolled before fall 2024. New students should consider the 'creative' track instead.. The media design track focuses ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, ...

The rise of AI and social media have disrupted the advertising industry. Omnicom hopes its merger with IPG will keep the company ahead of the curve. Noam Galai/Getty Images.

Jim Jordan House GOP celebrates 'big win' after preventing creation of new global advertising coalition Japanese company Dentsu says it will 'not to pursue the initiative' or 'any effort with ...