Prepare to see more brands advertising on Snapchat. Snap, the company behind the platform, announced a new self-serve advertising tool on Wednesday that will make it much easier for marketers to ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving their objectives.

In part two of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ...

Social platforms vary widely in audience and impact. Here's how the top 10 compare in size, revenue, and brand potential.

If generative AI companies aren’t an asset bubble, then they've gone to a lot of trouble to look like one. The post The latest AI-powered martech news and releases appeared first on MarTech.

Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each, in order to help guide placement decisions.

Snapchat's ad business is growing up, and it's beginning to look a lot like Facebook's. Snap is testing two features this month in Snap Ads -- the video ads that are inserted between Stories or on ...

Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups the goals in a nicer way.

AI Max, and its keywordless targeting, is now available to some Google Ads advertisers. The rollout is expected to complete in early Q3.

Snapchat has partnered with Chemist Warehouse to drive awareness and engagement for its highly anticipated “Mayhem” sale using Snapchat’s new ad format, First Snap.

One important innovation that often goes unmentioned in YouTube or Google Ads discussions is the ability to boost video content directly through YouTube Studio, with access to Demand Gen campaigns.