If, say, Roku makes the TV, supplies the content, and sells the ads, then it stands to control the experience, set the rates, and make the most money. That’s business! Roku has done this very well.

The TV streaming market is getting awfully crowded! Last week, Kalley and I broke the news that Instagram and TikTok are both ...

Disney announced official sell out of all commercial inventory tied to the event — TV, streaming, social and more — Friday morning. The company had been seeking $1.7 million to $2.3 million ...

Drug ads have been ubiquitous on TV since the late 1990s and have spilled onto the internet and social media. The United States and New Zealand are the only countries that legally allow direct-to ...

But some research has shown that TV ads can have counterintuitive effects, such as spurring patients to take an inexpensive generic drug that wasn’t being advertised but may be more appropriate.

Millions in campaign style ads hit TV, but there's no campaign "The groups don't have to file and be on record with the Federal Election Commission because there's no election involved.