His message of fire prevention in the great outdoors is just as important as it was 80 years ago, according to the U.S. Forest Service. Smokey Bear had some big shoes (make that hooves ...

You might remember calling the forest fire fighting black bear “Smokey the Bear,” but that isn’t actually his name. In 1952, singers Steve Nelson and Jack Rollins wrote a jingle for and ...

For generations, the image of a black bear in blue jeans and a ranger hat has reminded children of who could prevent forest fires. Earlier this month, that image turned 80 years old and celebrated ...

Smokey Bear at a U.S. Forest Service event. “Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the ...

Smokey Bear turns 80 today ... a public wary of any type of fire; private forest owners constrained by liability concerns; and officials reluctant to approve burns, even under favorable conditions ...

Smokey Bear is one of those larger-than-life characters that sticks with a person, no matter how young or old you are. The ...

We all know about Smokey Bear but researchers at the University of Minnesota have found a new partner in the battle against ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...