Smirnoff Ice was a titan of the 2000s. Many millennial consumers will have fond memories of the citrus-flavoured mixed drink in its glass bottle, the staple of student club nights and house parties of ...

To mark 25 years since the global roll-out of Smirnoff Ice, the brand is today launching its first-ever global campaign across more than 20 countries worldwide. The drink, which used to be famous ...

Smirnoff Ice's Original flavor profile can be best related to a lightly carbonated version of your favorite lemon-lime soda. Once the top is popped off, the mouthfeel is a bit transformative and ...

Packaging designers are embracing sustainability as the new normal, according to a leading awards body. The Pentawards ...

Did you know there are many types of vodka out there? We spoke to several experts in the subject to educate us on what they ...

To mark 25 years since the global roll-out of Smirnoff ICE, the ‘OG ready-to-drink (RTD)’ is today launching its first-ever global campaign across more than 20 countries worldwide. Developed in ...

Pladis has added to its indulgent snacking range, Signature, with the launch of McVitie’s Signature Dark Chocolate Caramel Rounds. The product offers a "multi-textural snacking experience" and further ...