Labubu, the plush toy from China’s Pop Mart is a social media darling, but they are not an overnight success. Having appeared a decade ago in books, Labubus are now looking to cement themselves ...

Nothing reminds you more of your childhood than your favorite toy. From Barbie to Play-Doh, check out this list of the most popular toys from your birth year.

In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.