A Marketing-Interactive report found that 67% of marketers increased their influencer marketing investment in 2024, with 23% ...

Companies love trapping people in recurring subscription payments. Savvy consumers are using free trials to fight back.

The event included keynote sessions and discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India ...

A North Dakota truck stop wants a federal judge to find that the Federal Reserve Board violated the law by neglecting to ...

The House of Representatives Committee on Petroleum Resources (Downstream) has launched an investigation allegation and counter allegation over the continued ...

A year after launch, AI visualization tool Napkin has attracted over five million users by keeping things fun.

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

Maximizing profits in 2025 requires integrating tax changes into your accounting strategies. Solid bookkeeping, strategic budgeting, optimized cash flow, proactive tax planning, technology, and ...

When it comes to digital marketing, where competition is high, every click really does matter. Pay-per-click (PPC) advertising can be very helpful for companies that want to get more focused visitors, ...

Aliko Dangote urges the Nigerian government and NMDPRA to take action against dormant refinery licences, advocating for ...