What is my undertone?' Discover the key to choosing the right foundation for your skin tone; warm, cool or neutral. Here's ...

The foundation shade rule that makeup artists use and this professional secret ensures perfect color matches every time ...

Finding the perfect foundation is a bit like finding the perfect pair of jeans—there’s a mix of trial, technique, and a touch of luck. Between undertones, coverage levels, and finish types, the hunt ...

Whether you’re looking for something lightweight or full coverage, I’ve found the best formula for you A good foundation is, ...

Confused whether to go for a matte foundation or a mousse one? This guide will help you make a choice that suits your skin ...

Milk Makeup’s cult-favourite Cooling Water Jelly Tint has returned, this time in pHreeze – a pH-reactive tint that gives ...

The Summer Fridays lip butter balm has been a beauty staple since its launch in 2020. The brand has now extended the beloved ...

An ESSENCE beauty editor found a tinted mineral sunscreen that shockingly works for darker skin tones (no white cast).

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Scorching temperatures can be dangerous for our pets. Here are some easy ways to keep them safe in the summer.

Sun safety messaging is everywhere in summer but, now that it’s raining outside, should we still slip, slop, slap? Here’s why ...

We found the best setting powders approved by makeup artists for keeping your makeup on all day, adding a glow to your skin, ...