Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media ... layout that keeps the app’s five existing tabs. The company first started testing the “Simple ...

Social media has splintered ... First off, the design is top-tier, as you’d expect from one of Ben’s apps. The UI’s focus is on drafting your posts, and it’s accented with a deep yellow/orange hue ...

The video function in Simple Snapchat isn’t new—it merely combines the app’s Stories and Spotlight content into one bottomless feed. What is new, though, is the layout and backing algorithm.

Instead of continuing to test the simplified version, the social ... all of the app’s existing tabs and makes it easier to access Spotlight. “In terms of the simple Snapchat design, we learned ...