In today's fiercely competitive B2B landscape, account-based marketing (known as ABM) has become a game-changer, allowing ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing, sales and finance functions are critical to the success of a business. Yes, I ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

In today’s competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space. The Fast Company Executive Board is a private, fee-based network of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business-to-business (B2B) landscape has been reshaped by digital transformation. It's ...

While data, metrics and ROI calculations matter, compelling narratives humanize your message and differentiate you from competitors. A great business story should be based on a real customer of yours, ...

In fintech, influencer marketing looks very different from lifestyle-heavy B2C campaigns. For B2B fintech companies, working ...

In the fast-paced world of B2B marketing, artificial intelligence (AI) is not just a buzzword—it's a game-changer. Companies are quickly adopting AI-driven solutions to better connect with customers ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to result in conversions? Or are ...