The law firm’s marketing director, Brian Macreadie, tells Tim Healey how a near-miss at Nasa led to a career in B2B brand ...

PwC’s Antonia Wade shares the 10 pieces of advice she would give to anyone looking to make themselves a more complete ...

Amid increased pressure to show results, doing more with less has become something of a mantra for B2B marketers who are grappling with ever smaller budgets and teams. Marketing Week’s 2025 State of ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

VTEX demonstrates strengthened growth prospects with rapid international expansion. Click here to see why the stock is a Buy.

As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with ...

Recent years have shaped up to be quite eventful. We've witnessed the rise of generative AI, embarked on a journey toward enhanced sustainability, and continued navigating through waves of economic ...

LinkedIn's Alex Josephson sat down with us to discuss the power of B2B marketing videos before his appearance at Advertising Week New York ...

LinkedIn works when you treat it like a conversation, not a pitch deck. If you're still approaching it like it's just another ...

Spend management vendor Coupa has acquired Scoutbee, an AI-powered supplier discovery network, adding another milestone on ...

Next week, Paul Ferron will be on a London stage for the 2025 edition of Forrester’s B2B Summit EMEA. Today, he gives The Drum a sneak peek of the data and trends that will dominate the event. Ahead ...

Lead generation is particularly crucial for SMEs. Without the budgets, resources and brand awareness of big corporates, the methods they use to get the proverbial foot-in-the door must be focused and ...