Earlier today, New Balance officially added three new styles to Ohtani's signature collection: a new colorway of the Ohtani 1 ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Before Wednesday's game, MLB posted a photo of Ohtani arriving at Dodger Stadium in his signature New Balance gear. The caption read: “Shohei aura is unmatched.” ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Athletes and fans can buy the New Balance Coco Delray "White with Green Apple" in men's and women's sizes for $110 on the . Influenced by Gauff's hometown, this performance tennis shoe makes ...

Shohei Ohtani and New Balance dropped training shoes and recovery slides. Cooper Flagg reveals why he chose New Balance over other brands. Kevin Durant's latest Nike sneakers are already 34% off.