Shein was founded in 2008 under the ZZKKO name in China by entrepreneur Chris Xu. At first, the company sold only wedding dresses. In 2015, the company rebranded as Shein .

I n just a few years, the Chinese brand Shein has become a giant of fast fashion. Nothing seems to stand in its way. But behind the €2 t-shirts &ne the €9 dresses lies a system based on ...

Shein was founded in 2008 under the ZZKKO name in China by entrepreneur Chris Xu. At first, the company sold only wedding dresses. In 2015, the company rebranded as Shein .

At first, the company sold only wedding dresses. In 2015, the company rebranded as Shein . It competes with Zara, a unit of Inditex, and H&M for customers who want the latest trends for less.