To use emotion effectively in advertising, marketers have to consider ... For example, a consumer that is primarily interested in scented shampoo may simply need to know that his favorite brand ...

Major concern for Malay women is managing the dampness and sweaty odour inside the Tudung (a veil or a scarf) – hence manageable hair meant fragrant hair. We’re long-term subscribers to WARC and it’s ...

A consultant trichologist complained that the claim that the shampoo could "help to reduce hair loss" was unsubstantiated. Recommended Why social media influencers mustn’t ignore advertising ...

It doesn’t walk the usual path of shampoo advertising, and my hat is off to our astute and hugely supportive clients.” Jigar Fernandes, executive creative director, Publicis Ambience, added,"Every ...

Afro-textured hair and dry shampoo? Don’t run for the hills, because despite what narrow marketing and advertising campaigns have highlighted, those with Afro-textured hair can benefit from ...

You may be washing your hair too much. Find out from the experts in an NPR web chat. Americans love to shampoo. We lather up an average of 4.59 times a week, twice as much as Italians and ...

TOKYO - Shampoo advertising in Japan typically featured glamorous blondes praising imports from Procter & Gamble and Unilever. But ads for Tsubaki, the latest hit from local cosmetics maker ...

"P&G has always been innovative, not only in terms of products, but also advertising and media use ... FMCG companies are bullish on the Indian shampoo market, despite penetration being low.

It provided eight full studies, several study summaries and a consumer opinion survey which it believed supported the claim that the shampoo could help to reduce hair loss. The Advertising ...