Made in 2008 by agency Grey Thailand, it’s pretty much as far as you can get from shampoo ads’ route one – a smiling celebrity with glossy hair. ‘Chrysalis’ is emotional metaphor-based ...

Why Trust Us? You know those women in shampoo ads with shiny, lustrous hair? For the longest time, I didn't understand why all of my efforts using various hair products and treatments didn't seem ...

Why Trust Us? Do you swoon over the thick, bouncy hair you see in shampoo ads, wondering why your hair falls flat after using the same product? You're not alone. Limp, dull strands are a common ...