According to Kantar’s latest The Indian Masculinity Maze report that decodes the positioning of urban men in advertising, ...

After actors, it’s now the cricketers who are suffering from an overload of brand associations. Their credibility will ...

Mamdani surged from one percent in polls in February to 56 percent by July, fuelled in no small part by social media.

Aloke Sharad Panday aka Chikki Panday is the younger brother of Chunky Panday and a renowned Mumbai-based businessman ...

LONGDON (ANI)- Iconic Bollywood duo Shah Rukh Khan and Kajol will soon be immortalized in bronze as Dilwale Dulhania Le Jayenge (DDLJ) becomes the first Indian film to be honored at London’s ...

Amid the declining popularity of Karan Johar’s long-running chat show Koffee With Karan, Kajol and Twinkle Khanna are now all ...

As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative ...

The company announced plans to invest in a club that is part of The Hundred, a limited-overs cricket league promoted by the ...

In this week’s Ad Spot, Jeremy Clarkson’s Hawkstone ad gets banned for being too honest about beer and farming. Timothée ...

In an interview with Firstpost’s Lachmi Deb Roy, for ‘Not Just Bollywood’, English actor Christian Cooke shares how he prepared to play Garry Kasparov in ‘Rematch’. He talks about the process that ...

The actor charms viewers in a viral jewellery ad where he hilariously “borrows” a necklace set and breaks into a graceful ...