As the name suggests, "'90s natural" is all about effortless, born-with-it hair color. It is traditionally featured on a light brunette or dark-blond base with a mix of highlights and lowlights to ...

Budget-friendly brilliance. Clairol Natural Instincts has redefined affordable hair coloring by incorporating 80% naturally-derived ingredients into their formula.

Natural hair color more popular than ever: ‘Gray used to be taboo. But now it’s considered classy' Freedom of salt-and-pepper style more popular than ever, stylists say.

This shift in perspective has led to the “silver revolution,” where individuals proudly showcase their natural hair color transition. The future of hair color research. Scientists continue to ...