In a service-based business, you are the product. In other words, you have to sell confidence and trust in yourself, and your ability to perform the services as described. When marketing a service ...

Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods ...

Ford launched a whole service called Ford Pass that’s a great example of marketing as a service. They’re trying to own the journey from point A to point B.

Why Branding And Product Marketing Need To Be In Sync Consider this scenario: An airline that is known for offering high-quality service on long-distance, mid-priced flights launches a short-haul ...

There are several factors to consider when it comes to text message marketing service costs. The first is your message volume. Most providers offer tiered plans based on how many messages you plan ...

W elcome to our seventh annual “CRM Top 100” issue, where we highlight the hottest trends and technologies in the three pillars of CRM—customer service, marketing, and sales—as well as the 100 leading ...