Lady Gaga is activating her beauty guru mode. On June 27, the Grammy Award winner showed off her makeup skills in her first-ever makeup tutorial on YouTube in collaboration with Sephora.

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There are a million and one beauty apps out there. But even we have to admit that this new feature from the Sephora app is pretty cool.  Unlike a lot of apps, which will have a video demo of the ...

Below, she shows us how to use just seven products (all of which have the Clean at Sephora seal, so you know they’re free of parabens, sulfates, and a whole host of other ingredients you might ...

Google has announced a new partnership with Sephora, where users of smart displays like the Google Home Hub will be able to bring up makeup tutorials while they are doing their makeup in the morning.

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via ...

Sephora Virtual Artist with the new Eyeshadow Try On, Expert Looks, and Virtual Tutorials are available on the free Sephora app for iPhone and on SephoraVirtualArtist.com today.