The Amazon Prime Day sale will take place from Tuesday, July 8th to Friday, July 11th, 2025. The offers will be able ...

If you’re a fan of the iconic Baccarat Rouge 540 —currently the buzziest perfume on the internet—but haven’t pulled the ...

From fragrance to scalp care, these four founders are reshaping beauty inside one of Sephora’s most competitive programs.

Whether you purchase rollerball perfumes as a way to discover new scents or just need a midday scent tune-up, rollerball perfumes are a quick refresh for the busy beauty bee on the go. Not only can ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The Sephora Sale Is Here — Shop These 14 Skincare and Makeup Picks For Women Over 50 Now By Maria Correa | Edited by Abby Kass Published Apr 3, 2025 9:35 pm ET ...

"Dolce & Gabbana's Light Blue, an iconic scent of the early aughts, has just been upgraded by perfumer Olivier Cresp to ...

Additionally, as we noted in our article “20 Best Feminine Perfumes For Everyday Use,” Technavio projects that the US perfume market will grow at a CAGR of 9.12% between 2022 and 2027.

Sephora shoppers are flocking to buy a 'really delicious' perfume that is now 15% off. The discount has been applied across a number of Fugazzi fragrances on the beauty retailer but we're obsessed ...

The best men's colognes are wearable, long-lasting and feel uniquely you. Here is our list of fragrance all-stars, from light citrus scents to woody aromatics.

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora became so successful.