Seiko has turned the fan-made “Pepsi” nickname into an official fizzy collaboration, teaming up with the soft drink giant .

The all-black 42.5mm GMT (ref. SSK007) pairs a black dial with a bi-directional red-and-blue bezel, the modern Pepsi logo at ...

Seiko formalises beloved Rolex-fan nickname with watch world's first official Pepsi collaboration, the Seiko 5 Sports x Pepsi ...

Seiko has done the unthinkable and teamed up with Pepsi, creating official versions of a Pepsi GMT and Pepsi diver.

Today, Henry shares his thoughts on the new Seiko 5 SRPL93 'Gene Kranz' ✓ And why it might be a sign of more good things to ...

FiftDesigned for explorers and ocean enthusiasts, and by default English outdoor events with every meteorological uncertainty ...