For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As market conditions become even more unpredictable, the instinct for many businesses is to ...

One of the criteria often used for judging a good positioning statement is that it is maneuverable. This ensures that the positioning doesn’t lock you in, especially in markets that change. Clearly ...

The new ORIT 2030 strategy focuses on four priorities: investing for NAV growth by increasing allocation to construction assets to approximately 20% and maintaining 5% in developer assets; scaling to ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

Head and neck squamous cell carcinoma (HNSCC) is a malignant tumor originating from epithelial cells of the head and neck region. Chemoimmunotherapy, a neoadjuvant treatment for locally advanced HNSCC ...

With persistent economic challenges and pressure from above to drive growth, innovation has become a non-negotiable for brands and marketers alike. That means going beyond flavour tweaks or pack ...

Oreo is transforming crosswalks outside of select Kroger locations as part of its efforts with agency partner VML to blend marketing creative with commerce, according to a press release. Shoppers who ...

Maxwell House is running a tongue-in-cheek campaign that rebrands the 133-year-old Kraft Heinz coffee label as Maxwell Apartment, per details shared with Marketing Dive. Consumers can purchase Maxwell ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you will ...

ORLANDO, Fla., Sept. 25, 2025 /PRNewswire/ -- Standard Dental Labs Inc. ("SDL" or the "Company") (OTCQB: TUTH), a strategic consolidator of dental laboratories, today announced it has signed five ...