For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

One of the criteria often used for judging a good positioning statement is that it is maneuverable. This ensures that the positioning doesn’t lock you in, especially in markets that change. Clearly ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Thomas J Catalano is a CFP and ...

The ICR and The Royal Marsden have embarked on an ambitious research collaboration to disrupt the cancer cell ecosystem. Ben Hargreaves explores the project to determine exactly how the partners aim ...

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Gary Drenik is a seasoned writer for Forbes, focusing on innovation in both large enterprises and small businesses through AI applications for consumer data. Since 2012, he has provided insights into ...

The CEOs in the room knew all about the power of loyalty. They had already transformed their companies into industry leaders, largely by building intensely loyal relationships with customers and ...

Before you launch your business venture, consider and plan for the many costs, both one-time and ongoing, involved in starting a business. Many, or all, of the products featured on this page are from ...