WASHINGTON (AP) — The fate and fortunes of one of the world’s most powerful tech companies now sit in the hands of a U.S. judge wrestling with whether to impose far-reaching changes upon ...

The legal and technological threats facing Google are among the key issues that will be dissected during the closing arguments of a legal proceeding that will determine the changes imposed upon the ...

SEO (Search Engine Optimization) is the practice of enhancing a website’s visibility on search engine results pages (SERPs) to attract increased organic (non-paid) traffic. This involves optimizing a ...

AI is now accelerating that decline. The search engine is being replaced by the answer engine. Getty Artificial intelligence assistants are displacing search. Platforms such as ChatGPT ...

CEO Sundar Pichai, speaking at the company’s annual developers event, said Google’s search engine would feature a new AI mode, as he boasted that “decades of research” were reaching ...

Investors have been focused on Google's efforts and updates around AI and how it plans to solidify its place in search. But many of the AI products announced by Alphabet won't come for a few months.

Google is to begin offering a fully artificial intelligence-powered version of its search engine in what it calls a “total reimagining” of one of the web’s foundational features. The US tech ...

introducing a flurry of updates that aim to shift Google’s ubiquitous search engine from being a box for processing keywords to a system of “digital agents” that can crawl the web and answer ...