Sears has decided to roll out a new logo, which may look familiar to you. Depending on how often you rent vacation homes, it may look very familiar.

Sears unveiled a new logo, marking its latest attempt to freshen its image and reconnect with consumers. The new design hopes to represent a combination of a home and a heart.

Sears has rebranded and adopted the slogan "making moments matter," along with a new logo that is designed to represent a combination of a house and a heart.; Some customers have expressed ...

Sears has unveiled their new logo and slogan, however, it has been mocked by social media users who say it’s very similar to Airbnb. Fox Business Personal Finance ...

Sears, Roebuck & Co. has revamped its logo again and the new design, said to signify 'home, embrace and heart; is raising eyebrows for its similarities to the graphic used by lodging app Airbnb.

The Sears logo is seen outside an Sears Auto Center shop in Brooklyn, New York, Oct. 10. Photo: shannon stapleton/Reuters.

Yeah, that looks just like Airbnb’s logo. The close similarities between the designs led some people to point out the obvious to Sears in the comments when it revealed its new logo on Facebook ...

Sears has decided to roll out a new logo, which may look familiar to you. Depending on how often you rent vacation homes, it may look very familiar. Processing Your Payment ...