Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance ...

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you ...

A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long ...

TikTok's latest job listings highlight a variety of campaign types, telling advertisers where it plans to focus on ...

Andy responds to a reader questioning whether journals like Electronic Design will survive in this new age of AI search and ...

Scanning job ads can be discouraging; but while opportunities often list “required” qualifications, it doesn’t always mean ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and ...

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

AI is everywhere these days, from the way we binge-watch shows to how we shop online. Now, it’s popping up in job hunting, ...

The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...