TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance ...

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you ...

A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

A branding expert explains how business leaders can leverage thought leadership to improve their AI-powered search results.

TikTok's latest job listings highlight a variety of campaign types, telling advertisers where it plans to focus on ...

If we can no longer prove ROI, I suspect we’ll see a surge in traditional tactics. The race for AI visibility will almost ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and ...

The rise of generative search is rewriting the rules of visibility. Public relations must adapt or risk becoming.

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Cloudflare's CEO is ruffling feathers in Silicon Valley by blocking AI bots and pushing tech giants such as Google to finally ...

AI is changing how we create, distribute, and measure content. These eight trends offer a clear path forward for content ...