Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you ...

A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long ...

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Andy responds to a reader questioning whether journals like Electronic Design will survive in this new age of AI search and ...

Scanning job ads can be discouraging; but while opportunities often list “required” qualifications, it doesn’t always mean ...

AI is everywhere these days, from the way we binge-watch shows to how we shop online. Now, it’s popping up in job hunting, ...

The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

The diesel tech shortage isn’t going away anytime soon, but the fleets that rise to meet it with creativity, technology, and ...

Tracking technologies placed on websites were designed to help optimize advertisements, according to Adam Polk of Girard ...

"Oftentimes, you may have negligence or the accidental failure to adequately secure cybersecurity systems," Adam Polk of ...