GEO requires a new toolset, and there are plenty to choose from. But making the right choice is more about the philosophy ...

Traditional search prioritized backlinks and domain authority. AI search prioritizes clarity, context and community ...

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

Cloudflare's CEO is ruffling feathers in Silicon Valley by blocking AI bots and pushing tech giants such as Google to finally ...

Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.

Now, the field of AI safety and its promise to prevent the worst effects of AI is motivating young people to drop out of ...

I've gone from avoiding AI summaries to actually using them to help me get a quick overview of topics and finding links to ...

Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...

Google's new tool, which uses its Gemini AI platform to generate its answers, has already been launched in the US and India.

Searchers have seven types of intent: inspiration, experiential, relational, learning, research, solution, and purchase. On ...

AI is changing how we create, distribute, and measure content. These eight trends offer a clear path forward for content ...

Using Google Earth, pilot Justin Myers found some anomalies near Nikumaroro Island that he thinks are strikingly similar to ...