Honorable Mentions While Duolingo and Scrub Daddy have become standout examples of personality-driven branding, they’re part of a larger wave of companies redefining how brands show up online.

Your Scrub Daddy Sponge Might Be a Counterfeit — Here’s How to Tell For an optimal cleaning experience, make sure you have the real deal.

Scrub Daddy sponges are social media’s favorite cleaning tool, but is the happiest sponge in the world all it’s cracked up to be? Here’s a cleaning expert’s review.

What is the ‘Scrub family’? The Scrub Family is a variety package of shaped Scrub Daddy and Scrub Mommy sponges offered through Costco Canada as a limited-edition item.

I tested and compared the Scrub Daddy and Scrub Mommy sponges at kitchen and bathroom cleaning to see how they differ and if one is better than the other.

The Scrub Daddy Sponges and Household Cleaning Bundle features the viral Shark Tank Scrub Daddy sponges alongside three powerhouse cleaning pastes.