Whether it’s Duolingo's unhinged owl threatening users on TikTok, Scrub Daddy clapping back in comment sections, or Fenty Beauty riding every trending sound, one thing is clear: personality sells.

Honorable Mentions While Duolingo and Scrub Daddy have become standout examples of personality-driven branding, they’re part of a larger wave of companies redefining how brands show up online.

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Lori Greiner, best known for her role as a Shark on the long-running hit TV show "Shark Tank," has razor-sharp instincts and an incredible eye for products that are worth backing.

Scrub Daddy Power Paste $30 at Amazon Scrub Daddy is certainly one of the giants of home cleaning (we said its sponges are the best dish scrubber in the game for cleaning stainless steel).

Affordable, effective and easy to use, this washing machine cleaner is hands-down the most effective formula I've ever tried. And it's on sale for Amazon Prime Day.

If you're looking for beauty, fashion, homewares, or just the best deal during a sales event, look no further than our shopping guides!