Sbarro LLC is dishing out a new menu in Columbus but bigger changes may be on tap for the food court pizza and Italian chain, including some non-mall restaurants. The Melville, N.Y.-based company ...

“My son loves the pizza,” she said. Amanda Goldberg, an 18-year-old Sbarro worker who was handing out samples of the penne ala vodka, said the revamped menu was welcomed by many customers.

Affinnova Inc., a Waltham company that helps consumer-products company do market research, said it has helped the Italian restaurant chain Sbarro to optimize its menu pricing. Facing rising food ...