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The Santa Cruz River, dried up and polluted, came back to life recently, sustained by highly treated wastewater from two water reclamation facilities.

California dominates rental unaffordability with Santa Cruz topping the list, where minimum wage workers need 4.9 full-time jobs to afford a two-bedroom apartment.

50 years in the skateboarding world is a huge accomplishment. Santa Cruz has set the stage for countless legendary pros over the decades, and continue to inspire multiple generations to this day.

Santa Cruz recently shared their 'Best of 2024' wrap up edit—over five hours of heaviness from the entire squad. As one of the few brands in skateboarding who constantly pump out a seemingly ...

Santa Cruz arts and business leaders are dreaming up concepts for a major festival — think South by Southwest, Comic Con or Coachella — that might draw national attention to the county, possibly a ...

Jägermeister, in partnership with the iconic US label Santa Cruz, has launched a limited three-piece skateboard and fashion capsule collection.

Jägermeister, in partnership with the iconic US label Santa Cruz, is encouraging creativity with the launch of a limited three-piece skateboard and fashion capsule collection.

The Santa Maria-Bonita School District will hold its first board meeting of the new year Wednesday, and will unveil a new district logo for board approval and data to generate discussion about a ...

Born in San Jose, California in 1944, Jim Phillips has been at the forefront of forging Santa Cruz‘s visual identity since he started working there in 1975. Four decades later, Jim has created ...

SANTA CRUZ, Calif. — OneWheel riders are being asked to stop using their electric skateboards immediately, as there have been dozens of reports of injuries and even four reported deaths. 300,000 ...

Around 300,000 self-balancing electric skateboards have been recalled due to a crash hazard. Four deaths have been reported due to these skateboards.