Jill Koch, the senior vice president of marketing and brand management at Sanrio, appeared on Today on Thursday and said, "Hello Kitty is not a cat," and "she's actually a little girl.” ...

Kirimi-chan is the latest character to join Sanrio, the Japanese lifestyle brand behind Hello Kitty. But she isn’t a teddy bear, a cute cat or a furry friend of any kind.

It may be shocking, but Hello Kitty was not Sanrio's first icon, and while she is the most famous this underrated character needs more hype.

The first drop of the Sanrio characters collection features six items, including a digital planner and digital sticker pack each for Hello Kitty, My Melody, and Cinnamoroll, totalling 6 products ...

Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experience ...

Hello Kitty is ready for her NFT debut. Beginning next year, fans of the beloved character (who is not, contrary to popular belief, a cat) will be able to buy and trade digital collectibles of ...

The Sanrio Characters Collection is back in Animal Crossing: Pocket Camp for 2021, and the latest announcement is a suite of outfits, wigs and plushies themed after some of Sanrio's most popular ...