Choose which market research methodologies you want to include in the marketing sampling plan. Quantitative market research methods rely on numerical measurement, such as the use of surveys and ...

The efficient use of digital PCR (dPCR) for precision copy number analysis requires high concentrations of target molecules that may be difficult or impossible to obtain from clinical samples. To ...

Systematic sampling is popular with researchers and analysts because of its simplicity. Researchers generally assume the results are representative of most normal populations unless a random ...

Research Methodology “Frequent shopper data allows us to measure consumer behavior with unprecedented specificity,” says Neal Heffernan, SVP-GM, of Knowledge Networks/PDI. “We were delighted to apply ...

Template Accessibility Each template file has two poster versions, one that is “accessible” and another that is “optimally accessible.” While both versions are accessible, the “optimally accessible” ...

What was once two companies is now one after Shelton-based market research company Survey Sampling International, SSI, sealed its deal with Texas data collection company Research Now to become one ...

To make further improvements in the quality of family research, an adequate body of knowledge about sampling issues and their consequences for the research process is needed. This paper examines ...

This paper explores the meaning of sample and its relevance in different types of qualitative research and distinguishes them from the way it is used in a statistical sense. The idea of sampling may ...