An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

The executive summary is usually a series of section teasers that give readers a high-level preview of the plan. It's also possible for the business plan to have a formal conclusion at the end of ...

The U.S. Small Business Administration (SBA) provides a sample business plan template you can use for ideas on how to create a traditional business plan. What’s New About Writing Business Plans ...

LivePlan’s database of 550 free sample business plans gives you a good starting point. The Assistant’s “Help Me Write” function will then generate ideas for each section of your plan ...