LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads, ...

LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads, ...

A LinkedIn spokesperson said that “this is just the beginning” and that the company “will continue to leverage generative AI to explore new ways to bring value to our members and customers ...

LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform will get a toggle to turn on copy suggestions for the ads they plan to post.

This article breaks down five of the most common LinkedIn Ads mistakes – from targeting missteps to overlooked settings – and how to fix them. 1. Using age as a targeting criterion.

Full Transcript: LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know. George B. Thomas: Now and then, the moon, the sun, the stars align. I'm super excited because today, and every ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. The report was based on data from a study conducted by LinkedIn and ...

In response to the complaint it received in February, the EC wrote to LinkedIn to request further information on how it might be enabling targeted ads based on sensitive personal data such as race ...

Microsoft's LinkedIn has discontinued a tool that allows it to use sensitive personal data for targeted advertising in order to comply with EU online content rules, the social media platform said ...