Ahead of her appearance at AdExchanger’s Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the next steps ...

The video game ad market is “not very mature – but it’s growing,” said Samantha Lim, SVP of gaming strategy and innovation at Publicis Media. Yet, although there are more advertisers running tests, ...

Samantha Lim had a promising life in front of her. She was just a freshman at Iolani School working her way onto the headmaster’s list when tragedy struck in 2019. Now her parents are getting… ...