The era of the AI assistant is not a distant vision; it is already unfolding before our eyes. In the next 6 to 18 months, the ...

In this episode of DEMO, host Keith Shaw is joined by Matt Fuller, Co-Founder of Starburst, to explore how their innovative data platform unifies access to distributed data—whether it's in the cloud, ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Sarah has made two purchases from your online website. She’s accumulated 300 loyalty points and it’s her birthday next week.

Klaviyo stands as a powerful option among available tools for ecommerce for entrepreneurs who want stronger customer ...

Salesforce, Inc. (NYSE:CRM) is one of the Best Stocks to Invest in for High Returns. On July 31, Salesforce, Inc. (NYSE:CRM) ...

Built on Salesforce, Fielo's platform gives B2B brands the tools to drive repeat purchases, grow customer lifetime value, and deepen buyer relationsh ...

Robin Washington, chief operating and financial officer at Salesforce, talks agentic AI and offers career advice.

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

News News: Salesforce CEO Marc Benioff revealed that AI now manages 85% of customer service and generates 25% of new code at the company, as 51% of hiring in Q1 ...

Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...